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Posts from the ‘Health Care Recruitment Marketing’ Category

Smart Partner Adds Value

Working with Smart Partner means that we evaluate your campaign and work with you every step of the way. With our layered marketing approach, we make sure you receive seamless results time after time.

Our work is designed to attract more qualified prospective physicians on every direct mail campaign we create. Using personalized websites (PURLs), direct mail and e-mail campaigns to relate your message communicates that we know who your target audience is and what makes them unique. Each campaign element is intelligently designed to accept variable data and images as your message changes and evolves, making for a custom solution to your physician recruitment campaigns. A few examples of past campaigns include;

Health Care Recruitment Post Cards:

Post cards for physician and nurse recruitment done for Geisinger Health System, Ohio State Medical Center, UMass Memorial, Scott & White, Nanticoke Memorial Hospital, and Munroe Regional Medical Center. All post cards feature variable printing, and professional, attractive graphic design. Each post card was sent to a list of specifically targeted recipients for each respective campaign and personalized URL’s were also included in most designs. Those pieces with PURL’s were then tracked by Recruiting Connect® tracking software.

Health Care Recruitment Postcards
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Health Care Recruitment DVD Pocket Fold Brochure:

Created for Orthopaedic Trauma Surgery at Geisinger Medical Center. Features full color images of surrounding area and DVD on the health system, physician benefits, and contact information.

Health Care DVD mailer
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Development Variable letterhead for Health Care:

Features design, messaging, and list target for a Grateful Patient Program. These pieces were designed for use with #10 window envelope and business reply envelope. The key feature of this design is its cost effectiveness, due to its customizable template. Geisinger Health System used it in four development campaigns targeting past and present patients of oncology, women’s health, cardiology, and pediatric, orthopedic, and neurological nursing. We have the ability to add a variable gift array that is based on individual donor history and can increase donation amounts. This design also features a unique barcode that can be variably printed to identify individuals as donations come in.

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Tracking Recruitment Campaigns (get social)

There are so many tools for tracking web sites, email campaigns and social media. But, which ones are the best for you? Depending on the recruitment campaign, as well as your social media involvement, here are a few options… Read more

Physician Spouses are Critical Resources in Recruitment and Retention

As a physician recruiter, you’ve found the perfect candidate for the position and are sure your offer will be accepted. You’ve completed the lengthy interview process, conducted the on-site visit, introduced the candidate to the rest of the staff, and negotiated benefits and salary. Everything seems to be in place, but there is one factor you didn’t consider: the candidate’s spouse.
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Direct Mail Stands Out in a Digital World

In today’s digital world, it may be easy for physician recruiters to overlook the impact that direct mail can have on their search. Now more than ever, direct mail is an effective way to reach your target, especially when part of a cross channel campaign. Read more

Get Noticed with Smart Partner’s Two-way Self-Mailer

With nearly 1 billion pieces of mail processed annually, how can your organizaton stand out? They key is to use a unique, attractive, and professional mail piece that will attract your target’s attention and increase the rate of response. Smart Partner’s two-way self-mailer offers all of these features and more:

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