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Grateful Patient Programs

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Our clients are our number one priority.  Helping them develop, implement and execute an innovative and effective grateful patient program is our goal.  The team at Smart Partner has been very successful in helping our clients launch a successful Grateful Patient Program where they hadn’t been able to in the past.

We focus on data segmentation, messaging and timing of campaigns and most importantly the volume of mailings going out each month.  Our strategic grateful patient programs are two-tiered campaigns focusing on post discharge/appointment timing and three to five weeks later.

We believe the timing of communication is the most important piece of a successful Grateful Patient Program and we have the data to prove it.

Our results show that a two-tiered campaigns increase responses by 30-50%.  Another key component built into our strategy and programs is ongoing relationship building information through driving potential donors to program specific web pages with targeted segment health related information.  Call us today for more details and information.

Program Return Forecast:
Grateful Patient Program ROI forecast
All numbers are from current client campaigns
Average ROI using 1% donation rate goal

3,000 pc mailing every week
30 donations/3,000 (1% average acquisition rate for donation)
$474 = average donation
30 x $474 = $14,222 average weekly donation total
x 52 weeks
$739,440 average donation total for 1 year

1,000 pc mailing every week
10 donations/1,000 (1% average acquisition rate for donation)
$474 = average donation
10 x $474 = $4,740 average weekly donation total
x 52 weeks
$246,480 average donation total for 1 year

 Development comp-flat(revised)

Please view the following samples of various components from our Grateful Patient campaigns:

Riverside Medical mailer
Pocono Health mailer
Scripps general mailer
Scripps women’s appeal mailer
Pocono Health thank you card
Scripps menu insert